01
Creative
Direction
A project has hundreds of moving parts. Creative direction is the thing that makes them feel like one. I originate the vision, present it to you, and hold it through every decision until the project is built. The thinking behind the design, not just the output of it.
02
Spatial &
Experiential Design
From the first sketch to a fully resolved spatial concept. Site analysis, audience flow, stage positioning, acoustic integration, material selection, and atmosphere design — all considered together rather than handed off between disciplines. Architecture-trained thinking applied to environments where the experience is the product.
03
Technical Design
& Documentation
The gap between a great concept and a great build is documentation. Working drawings, CAD packages, acoustic specification, AV and lighting integration, and full construction documentation. Everything a contractor needs to deliver the design intent without interpretation errors, and everything a licensing authority needs to sign it off.
04
Project Oversight
& Delivery
The build phase is where most projects lose their integrity. On-site creative direction, contractor liaison, and quality control through every stage of construction. The same person who originated the concept stays present through delivery. No handover, no translation loss, no compromises made without understanding what they cost.
05
Client Presentation
& Pitch
A concept is only as strong as the room it's presented in. Visual decks, rendered environments, and client-facing presentations built to communicate the design as clearly as it was conceived. Experience pitching to Nike, Red Bull, Pacha, Pikes Hotel, and festival operators across Europe. The idea and the argument for it, delivered together.
06
Fractional
Creative Director
Not every project needs a full-time creative director. Some need one at the right moments — brief stage, key decisions, final sign-off. Available on a retained or project basis to lead creative strategy, review briefs, attend key meetings, and hold the vision across your programme. Senior creative leadership when you need it, without the overhead.